One of today’s most in-demand professions, public relations (PR), is in fact far more complex than the professional myths commonly associated with it. In an interview with PanARMENIAN.Net , public relations specialist Zaruhi Saribekyan discussed the boundaries between PR and propaganda, the role of provocation in communication, and why people continue to remain at the core of every communication effort.

Shushan Harutyunyan, co-founder of AxelMondrian, has shared expert insight into the current state of reputation management and public relations issues in Armenia.