Twitter rolls out new ad initiative with American Express

PanARMENIAN.Net - Twitter is continuing its rollout of advertising initiatives, with the March 26 launch of its new program for small businesses, which is being launched in partnership with American Express, TechCrunch reports.

Originally announced last month, American Express merchants and cardholders are now being alerted to Twitter’s new advertising opportunities, which were kicked off by a related promotion in which the first 10,000 Cardmembers and merchants received $100 in free Twitter ads.

Today, those first 10,000 will be notified that they can get started in building their ad campaigns. For Twitter users, this news means more ads from smaller stores, brands and chains, which will accompany the now-familiar Promoted Tweets, Trends, and profiles that have historically highlighted both national and international companies, like Samsung or Starbucks, for example.

According to a company blog post, the SMB program is starting off small, and will gradually increase the number of participating merchants over the coming weeks. Advertisers participating in the program will have access to all of Twitter’s Promoted Products, which will allow them to promote their Twitter accounts, place promotions and messages in Twitter timelines and promote tweets which will then appear at the top of Twitter searches.