U.S. President Obama joins Pinterest

PanARMENIAN.Net - U.S. President Barack Obama expanded his social networking repertoire by joining Pinterest, the scrapbook-style website where users can “pin” messages, photographs and videos to virtual “boards,” Boston.com reported.

So far, the president has eight boards, or categories of pins. One, called “Just the facts,” includes three pins promoting Obama’s signature health care law, whose constitutionality was debated in oral arguments before the Supreme Court this week.

But most of Obama’s new Pinterest boards, managed by his campaign staff, are devoted to lighter fare: “Obama-inspired recipes” and “Pet Lovers for Obama.”

A majority of Pinterest users are young and female, a demographic the Obama campaign began targeting more heavily this month. Four years ago, Obama earned 56 percent of the female vote.

During the 2008 election and since, Obama has embraced social media as a way to connect with voters. He has more than 13 million Twitter followers and almost 26 million Facebook likes. The Obama campaign used Twitter to announce that the president had joined Pinterest.

By 4 p.m. Wednesday, March 28, he had more than 7,000 followers.