Samsung HDTV No.1 in popularity among U.S. consumers

PanARMENIAN.Net - U.S. consumers are more interested in Samsung HDTV models than any other brand, according to a recent study from ABI Research, BGR reported.

The South Korean manufacturer captured the top spot with 20% of respondents citing interest in a Samsung HDTV, passing Sony, which had previously held a commanding lead with 27% before dropping eight points to 19% in this latest poll.

Consumer interest in LG’s HDTVs increased from 6% to 12%, while interest in Vizio jumped from 8% to 11%.

“Regardless how long-lasting this shift in consumer interest may be, Sony continues to face a difficult challenge with its TV business, as do many TV manufacturers,” says senior analyst Michael Inouye. “Consumers continue to place screen size, display technology, and above all, price, as the most vital features for future TV purchases – all of which conspire to make differentiation in the TV market increasingly difficult.”

The study also found that features like Internet connectivity and 3D have not yet produced the high demand TV manufacturers were counting on.

Consumers cited 3D as the least important feature when buying a new television, with 42% of respondents claiming to have no interest in the technology whatsoever.