Pepsi partnering with Twitter for online music concertsApril 30, 2012 - 17:48 AMT PanARMENIAN.Net - Pepsi Co Inc. is tweeting to a new generation of music lovers, AP reported. The No. 2 soda company said Monday, April 30 that it's partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site. The deal is part of Pepsi's new global ad campaign that will also feature a TV ad with singer Nicki Minaj. The company, based in Purchase, N.Y., isn't yet saying which musicians will be featured for the Twitter concerts this summer. Terms of the deal with Twitter were not disclosed. The marketing push comes as Pepsi looks to revive the cola wars with The Coca-Cola Co., with up to $600 million in additional marketing slated for this year. Investors have criticized PepsiCo for letting its namesake soda lose market share to Coca-Cola in recent years. In 2010, Pepsi was bumped from its No. 2 spot by Diet Coke in the U.S., with Coca-Cola remaining in the top spot, according to the industry tracker Beverage Digest. Pepsi isn't the only one using music to tap into the youth market. Coca-Cola earlier this month announced a partnership with the online music provider Spotify; the companies are unveiling the details of their campaign later this year. Coke and Pepsi both have a long history of using music to connect with young consumers. Over the years, Pepsi has featured musicians including Michael Jackson, Ray Charles, MC Hammer, Britney Spears and Beyonce in its marketing. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |