PR expert: Armenia’s campaign lacked communication with public

PR expert: Armenia’s campaign lacked communication with public

PanARMENIAN.Net - Armenian political expert said that apart from speeches, the election campaign in Armenia featured no communication with public.

According to Karen Kocharyan, the PR techniques used during the election campaign abroad have not been applied in Armenia.

Dwelling on the campaign literacy of parties, president of SPRING PR Company Nvard Melkonyan noted absence of a correctly-developed political concept.

“Reportage on a single political force featured the day’s speeches in similar sentences, without any difference,” the expert said.

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