Beckham endorses Samsung’s Olympic charity app (video)

 May 14, 2012 - 13:58 AMT

PanARMENIAN.Net - Samsung has created the Hope Relay app encouraging users to walk, run, or cycle in order to help raise money for charity.

“The further you go, the more Samsung will donate to charity on your behalf, with £1 being donated for every mile travelled,” a SlashGear report says.

Users can download the app on any Android handset, which starts tracking the location and distance via GPS. The app allows users to create a custom avatar for a little bit of fun, with the added incentive of it making an appearance on the Samsung Torch Relay Caravan, and possibly other commercials.

Records of runs are kept track of in-app, and if the user is feeling the burn during a run then recorded messages from friends will play to keep motivation levels up. It looks like Samsung is putting some money behind the campaign too, with celebrity endorsements from David Beckham and Jamie Oliver. The app is available for Android right now on the Play Store for free, the report says.