Makers of “Virtual Tupac” to create “Virtual Elvis Presley” for concerts

PanARMENIAN.Net - Elvis Presley is still dead, but he's making some comeback peformances soon.

Digital Domain Media Group, the creator of the "holographic" Tupac Shakur at Coachella, has announced an exclusive deal with the Core Media Group, to jointly produce a series of "virtual" Elvis likenesses for a range of entertainment projects, The Hollywood Reporter said.

According to Digital Domain, a visual effects company that has also worked on films such as The Curious Case of Benjamin Button, TRON: Legacy and X-Men: First Class, the virtual Elvis will soon be seen in film, on television, and in other venues. Concerts appear to be a clear possibility. Digital Domain says it will soon announce where audiences can expect to see the first virtual Elvis performances.

Core Media, formerly known as CKx, is a company that creates and manages brands. It acquired Apollo Global Management in 2011, which gave it rights over Elvis' likeness.

According to the company, Elvis sightings are still strong with 6 million Facebook followers, over 70,000 official app downloads and more than five million unique visitors annually to Elvis.com. "He is also now the King of Digital," says a press release.

The virtual Tupac performance at Coachella was witnessed by tens of thousands of people, made international headlines and has sparked speculation about which dead celebrities would be the next to be resurrected digitally. As THR first reported, plans are also in the works for a virtual Marilyn Monroe concert later this year.