Samsung to undergo strategy changes, new CEO says

PanARMENIAN.Net - With new CEO Kwon Oh-hyun taking the helm of Samsung Electronics, it is highly probable that the firm will undergo some changes in strategy, its business portfolio and the dispute with rival Apple, The Korea Times reported.

Samsung is expected to move to a low-key approach in pending issues, including the ongoing feud with Apple, given that the new chief executive is considered more prudent and less aggressive than his predecessor Choi Gee-sung.

At his inauguration speech on June 18, he did not mention the legal feud directly, but hinted that his strategy will focus on stepping up the company’s competitiveness in software, an area that Apple has an edge over Samsung.

The CEO said the global consumer electronics industry is currently at a ``major crossroads’’ urging employees to embrace uncertainty as a springboard for new growth.

“Samsung needs to improve its competitiveness in software, and is now at a crossroads. To become the top global technology company, we need to challenge and innovate continuously. I will give more authority to our employees for creative ideas,” he said.

Samsung will hold a key management meeting from June 25 to 27 chaired by the new CEO - earlier than previously scheduled. Officials say how to cope with economic uncertainties and building up risk management systems are key issues.