Microsoft to take $6.2bln write-down of aQuantive ad serviceJuly 3, 2012 - 13:08 AMT PanARMENIAN.Net - Microsoft has announced that it will be taking a $6.2 billion write-down of its aQuantive advertising service, SlashGear reports. Microsoft bought aQuantive back in May 2007 in order to leverage its search capabilities against Google, but this latest news means that its value has plummeted to almost nothing. As a result, it’s expected that when Microsoft releases its latest financial results for the quarter, any profit will be nullified. Microsoft says that Bing is still growing in the United States, but concedes that its “expectations for future growth and profitability are lower than previous estimates.” The aQuantive acquisition means Microsoft has gained tools that helps for online advertising, but that they didn’t “accelerate growth to the degree anticipated.” aQuantive was originally acquired by Microsoft in May 2007 for $6.3 billion, with the sale completed several months later in August. Microsoft’s profits for this quarter, meanwhile, were expected to total $5.3 billion, although this write-down will likely mean that the company will report a loss instead. The financial figures are due to be released on July 17. Microsoft notes, however, that it doesn’t expect the write-down to impact any ongoing business. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Government reveals details from Pashinyan’s meeting in border village Prime Minister Nikol Pashinyan has met with a group of residents of a border village in Armenia’s northern Tavush province Narek Manasyan wins European Boxing Championships silver for Armenia Armenia’s Narek Manasyan (92kg) won Armenia’s second silver medal at the European Boxing Championships 2024 on April 28. Blinken urges Azerbaijan to continue negotiations with Armenia Secretary of State Antony J. Blinken has urged Azerbaijani President Ilham Aliyev to continue negotiations with Armenia. Pashinyan, Blinken talk Armenia-U.S. ties over the phone Prime Minister Nikol Pashinyan had a phone conversation with US Secretary of State Antony Blinken on April 28, Pashinyan’s office reports. |