Samsung most valued brand by Asia consumersJuly 5, 2012 - 10:48 AMT PanARMENIAN.Net - Samsung Electronics has emerged as the most valued brand by consumers in Asia, ending a four-year reign by Japanese competitor Sony and ahead of close rival Apple, according to a survey by research firm Nielsen and media magazine Campaign Asia-Pacific. CNBC reports that the South Korean tech giant – which was in second place last year – toppled Sony which slipped two notches to rank third behind Apple which moved up to the 2nd spot from the 6th. “The brand’s (Samsung) focus on high visibility marketing and advertising, as well as its commitment to developing brand presence in both new and mature markets has helped to give the brand a boost,” said Jolene Otremba, Reports Editor at Campaign Asia-Pacific. The survey, which spanned across 12 markets in Asia, asked 4,800 respondents to disclose the brand they felt was the best or the most trustworthy in 14 major product and service categories. Other tech names including Panasonic, Canon and LG, took spots in the top 10, reflecting surging consumer appetite for new gadgets in the region. Noteworthy climbers in the luxury category include Louis Vuitton, Burberry, and Prada, which moved up between 84-271 spots in the 1000 brand ranking. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Armenia to participate in key EU meeting for the first time ever National Assembly speaker Alen Simonyan has said that Armenia will for the first time participate in the Conference. U.S. reacts to Russia’s criticism of upcoming Armenia-EU-U.S. meeting Matthew Miller has weighed in on Russia’s criticism of an upcoming Armenia-EU-U.S. meeting. Lavrov sees ‘collapse’ of Russia’s ties with Armenia Russian Foreign Minister Sergey Lavrov has underscored heightened tensions between Russia and Armenia. Russia clarifying reports on Baku’s alleged arms supply to Ukraine Russia says is carefully working to verify reports about alleged arms supplies from Azerbaijan to Ukraine |