Mobile spending in western Europe to increase 11x in 2017![]() July 13, 2012 - 11:37 AMT PanARMENIAN.Net - Mobile spending in western Europe is set to increase elevenfold to €19.2 billion in 2017, according to a study from Forrester, Mashable reports. Last year, Europeans spent €1.7 billion on mobile purchases, or 1% of total online sales. By 2017, mobile will account for 6.8% of total online sales - lagging just slightly behind the U.S. The figure includes retail products, services, gift cards, magazine subscriptions and purchases made for in-store pickup; it does not include digital content designed for immediate consumption (such as apps or ringtones), payments made at physical checkouts with phones (i.e., NFC payments or checkout system Square) nor stock trades. The amount individual shoppers are expected to spend on mobile will not increase substantially - on average, European consumers will spend €227 on mobile purchases in 2017, compared to €201 in 2011 - but the total number of mobile shoppers is forecast increase dramatically in that period, from 7.6 million in 2011 to more than 79 million, or about 45% of mobile phone owners, in 2017. Partner news The deal comes as Makani carries out the first fully autonomous flights of robot kites bearing its power-generating propellers. The validity period of BIT service is 30 days; the service cost is AMD 2500, with the maximum Internet speed of 384 kbps. The next generation iPad will keep its 2048 x 1536 Retina display by using a thinner 0.2mm piece of glass. Apple uses two conventional offshore tax practices typical of multinational companies' tax-avoidance strategies, the report said. Partner news |