Facebook rolls out mobile ad unit to promote apps August 8, 2012 - 12:04 AMT PanARMENIAN.Net - Just a few weeks after introducing its first mobile ad unit, Facebook has launched another one, this time designed to help mobile app developers market themselves, Mashable said. Facebook is testing the new unit with a “limited set of beta partners” Vijaye Raji, a software engineer at the company, wrote on Facebook’s blog on Tuesday, August 7. The units drive users to new apps. If a user clicks on an ad and they don’t have the app already, they’ll be directed to the App Store or Google Play to download it. The unit is automated; to buy an ad you merely have to fill out an online form and delineate which demo you’re trying to reach and what your budget is. Once you buy a unit, you can use Facebook’s analytics tools to assess its performance. As Raji notes, there is clearly an audience for such a unit: In the past 30 days, Facebook has sent customers to the Apple App Store and Google Play 146 million times. The introduction comes after Facebook introduced Sponsored Stories for the News Feed in June. A few independent studies have deemed the ads more effective than traditional desktop ads. Despite such success, investors appear skeptical of Facebook’s odds of maintaining its revenues via mobile ads. Partner news  Top stories Microsoft revealed last week that it received 6-7,000 requests implicating 31-32,000 accounts in the last six months. It is believed that Fisa requests typically seek much more information. But it remains unclear how broad the Fisa orders might be. The acquisitions are the latest in a string under Yahoo CEO Marissa Mayer, who is rebuilding the company on the fly. By mid-July, users will get to apply for IDs of their choice, and will find out which one they have got by mid-August.   Partner news |  Latest news North Korean envoy seeks to mend ties with Beijing - experts  "If China's stance is still firm, North Korea will understand that there are no loopholes to exploit," an expert said.Four U.S. troops killed after Washington’s Taliban move It came after sources in the Obama administration said a Taliban office is to be opened in the Qatari capital of Doha.Universal rescues Jim Carrey’s “Dumb and Dumber” sequel Sources say the film could shoot this summer for a release next year, which would coincide with the 20th anniversary release of the original.Will Ferrell, Paul Rudd, Steve Carell in “Anchorman 2” comedy trailer (video) The film follows Ron Burgundy and his motley crew of news broadcasters as they attempt to revitalize their careers with a new 24-hour news channel. |
