YouTube announces skip video ads option for mobileAugust 22, 2012 - 17:25 AMT PanARMENIAN.Net - YouTube will soon give viewers the option to skip video ads they don’t like on mobile, just like they can on desktop, Mashable reports. The Google unit on Wednesday, Aug 22 announced TrueView, a format it introduced in late 2010, is now available for mobile formats. With TrueView, viewers can skip ads they don’t like after five seconds. YouTube believes such ads lead to better engagement since viewers only watch ads they like and advertisers only pay when someone chooses to watch the ad. Such engagement also leads to a “buy one, get one free” scenario in which viewers stick around to watch other videos they like from the advertiser, Phil Farhi, group product manager, YouTube, wrote in a blog post. YouTube also claims some advertisers have received a boost of 4% in their click-through-rates with TrueView. The launch of TrueView comes after YouTube introduced Promoted Video ads and In-Stream ads to mobile last November. The former are suggested videos that are based on a viewer’s searches. The latter are 15-second preroll ads. Like Facebook, Google is grappling with a consumer shift to mobile, which so far seems to be providing fewer opportunities for ad revenues than desktop. In its most recent quarter, which ended June 30, Google announced that its average cost-per-click fell 16% vs. the comparable quarter in 2011, Mashable says. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Scholz hopes Armenia-Azerbaijan peace treaty will be signed this year German Chancellor Olaf Scholz hopes that a peace treaty between Armenia and Azerbaijan will be signed this year. Armenia, Russia discuss life extension of Metsamor nuclear plant Issues regarding the extension of life of the 2nd power unit of the Armenian Nuclear Power Plant were discussed in Yerevan. Armenians stage more campaigns against territorial concessions to Azerbaijan Protesters blocked more roads across Armenia on Friday, April 26 in continuing attempts to scuttle territorial concessions to Azerbaijan. Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. |