Google shuttering its TV ads productAugust 31, 2012 - 22:54 AMT PanARMENIAN.Net - Google is shuttering its TV ads product in favor of online video ad solutions, VentureBeat reports. Google started the TV ads division in 2007 when it seemed that any form of advertising might be amenable to AdWords-style pricing mechanics and placement. Even today, the company advertises the ability to “target up to 42 million U.S. households” via networks such as ESPN and CNN, the report says. But Google has never been very successful selling ads outside of its core competency, VB says. Newspaper and radio ads sales were killed in 2009, and there was speculation then that TV ads would be next. The product never reached scale, and networks were somewhat suspicious of the new kid on the block. All of Google’s success stores listed on the Google TV Ads site are small, little-known companies: DynoMighty, SelectQuote, Currituck Visitors Bureau, the report says. The team working on TV Ads currently will be moved to other areas in YouTube, AdWords for Video, and ad serving tools for web publishers, Google says. The current product will be wound down over the next few months. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | About 32,000 rally in Yerevan to deman Pashinyan’s resignation About 31,700 people attended an opposition rally on Thursday, May 9 in Yerevan demanding the resignation of Prime Minister Nikol Pashinyan. Armenian, Azerbaijani Foreign Minister to meet in Almaty Armenian Foreign Minister Ararat Mirzoyan and his Azerbaijani counterpart Jeyhun Bayramov will meet in Almaty. Viva-MTS: Tech solutions to modernize infrastructure of border village The border village has been the focus of Viva-MTS and the Foundation for the Preservation of Wildlife and Cultural Values since 2015. “By Your Side”: IDBank's new support program for displaced Artsakh citizens IDBank is launching a long-term social support program for forcibly displaced Artsakh residents. |