Google shuttering its TV ads product August 31, 2012 - 22:54 AMT PanARMENIAN.Net - Google is shuttering its TV ads product in favor of online video ad solutions, VentureBeat reports. Google started the TV ads division in 2007 when it seemed that any form of advertising might be amenable to AdWords-style pricing mechanics and placement. Even today, the company advertises the ability to “target up to 42 million U.S. households” via networks such as ESPN and CNN, the report says. But Google has never been very successful selling ads outside of its core competency, VB says. Newspaper and radio ads sales were killed in 2009, and there was speculation then that TV ads would be next. The product never reached scale, and networks were somewhat suspicious of the new kid on the block. All of Google’s success stores listed on the Google TV Ads site are small, little-known companies: DynoMighty, SelectQuote, Currituck Visitors Bureau, the report says. The team working on TV Ads currently will be moved to other areas in YouTube, AdWords for Video, and ad serving tools for web publishers, Google says. The current product will be wound down over the next few months. Partner news  Top stories Apple joined the Fair Labor Association in 2012 after being slammed with criticism over the working conditions at Foxconn. It’s not the first time Yahoo CEO Marissa Mayer has been interested in the New York-based hipster blogging service. The number of new smartphones delivered with Android jumped to 162.1 million in the first three months in 2013. “We believe Samsung generates more revenue and profit from the Android platform than Google does,” Neil Mawston said.   Partner news |  Latest news North Korea missile launch series enters third day  “North Korea again launched a short-range projectile that appears to be a KN-02 missile,” said a ministry official.Lavrov: opposition must attend Syria conference without preconditions The Russian FM also reiterated that Iran must be among nations invited to the conference that Russia and the U.S. are trying to organize.2 killed, 20 injured in Turkey hot-air balloon crash One ascending balloon was torn open as it hit the basket of another, and then plunged to Earth, witnesses said.New Cuban envoy presents copies of credentials to Deputy Foreign Minister At the meeting, the parties focused on the prospects of bilateral relations, and cooperation in the framework of international organizations. |
