September 21, 2012 - 14:22 AMT
PanARMENIAN.Net - Apple has responded to fierce criticism of its mapping software, saying the application will "improve", BBC News reported.
The mapping software angered users who said it was riddled with inaccuracies, misplaced towns and cities and omitted key landmarks.
Apple said it appreciated all the customer feedback it was receiving about the app and would work hard to improve it.
The problems emerged a day before the global launch of its iPhone 5 handset. Hundreds of people have camped out for days to ensure they are first in the queue to buy one of the smartphones. The mapping system comes with updates to Apple's phone operating system and is bundled in with the iPhone 5.
Apple embarked on the development of its own mapping software after deciding it no longer wanted to use Google's equivalent. Apple's own system has been created using data from navigation firm TomTom and others.
In a statement Apple spokeswoman Trudy Muller said the launch of Apple Maps was a major undertaking for the firm. "We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get," she said. "We appreciate all of the customer feedback and are working hard to make the customer experience even better."
Apple was also planning to work closely with external developers to put the work they have done on apps for local transport into the mapping software, she said.
It is unclear whether this will be enough to mollify users who took to Facebook, Twitter, Tumblr and other social media networks to mock the failings of the mapping application.