Apple voted the coolest brand in UK September 24, 2012 - 11:21 AMT PanARMENIAN.Net - The technology company Apple has been voted the coolest brand in the UK. It beat Aston Martin, which has taken the top spot in six of the previous seven annual CoolBrands surveys, according to BBC News. Online and technology brands performed well, with YouTube pushing Aston Martin into third place. Twitter came fourth, followed by Google and the BBC's iPlayer. The results are decided by responses from 3,000 consumers and a panel of 39 experts. Twitter, Skype and Nikon were in the top 20 for the first time in the 11 years of the survey. Some of the luxury brands have dropped out of the top 20, including Maserati, Ferrari, Chanel, Vivienne Westwood and Alexander McQueen, which all featured last year. A quarter of the top 20 brands are free to consumers. "It is interesting that in this age of austerity our perception of cool has increasingly shifted from aspirational, luxury brands to free or more affordable brands that provide us with pleasure," said Stephen Cheliotis, chairman of the CoolBrands expert council. YouTube was among the biggest risers, having come in tenth place last year. Partner news  Top stories The deal comes as Makani carries out the first fully autonomous flights of robot kites bearing its power-generating propellers. The validity period of BIT service is 30 days; the service cost is AMD 2500, with the maximum Internet speed of 384 kbps. The next generation iPad will keep its 2048 x 1536 Retina display by using a thinner 0.2mm piece of glass. Apple uses two conventional offshore tax practices typical of multinational companies' tax-avoidance strategies, the report said.   Partner news |  Latest news Armenian President meets OSCE Minsk Group co-chairs  The current stage of Nagorno Karabakh conflict settlement and the future steps were in the focus of the meeting.Chinese Premier in Switzerland to sign free trade pact Concerns have grown recently about a possible trade war between China and the EU over solar energy products.“Before Sunrise” helmer’s “Dazed and Confused”comedy follow up in works The original movie featured Matthew McConaughey, Renée Zellweger, Ben Affleck, Milla Jovovich and Parker Posey.“Salvo” mafia film wins Cannes’ International Critics’ Week prize “Salvo” tells the story of a hitman for the Sicilian Mafia whose life changes after he spares the life of the blind sister of one of his victims. |
