October 16, 2012 - 11:28 AMT
PanARMENIAN.Net - Samsung officially unveiled its line of Windows 8 PCs in the U.S. Monday, Oct 15 evening, including tablets as well as touch-enabled laptops and all-in-one designs. With the engine of Windows 8, Samsung aims to land in the top 5 American PC makers by 2015, Mashable reports.
The company’s line of Windows 8 devices includes the previously unveiled Series 5 and Series 7 tablets, which have been rebranded as “ATIV smart PCs,” a pair of all-in-one machines equipped with touch screens, as well as a touch-enabled laptop, the Series 5. Samsung’s also updating its regular (non-touch) notebooks to Windows 8, including the beautiful Series 9.
“The big thing [customers] will have to get past is embracing change … because it is a radically different operating system,” says Mike Abary, Samsung’s senior vice president of consumer marketing in the U.S., “I see that as an opportunity for choice. There’s fragmentation that’s occurring within laptops, tablets and smartphones. That’s leading to these opportunities.”
One product Samsung isn’t yet bringing to market is the tablet it unveiled in August that runs Windows RT, the mobile-centric OS powered by highly efficient ARM chips.
“For that device, we’re going to determine what markets we’re going to target,” Abary says.
“We want to position Android tablets as more of a living-room complimentary device,” he says. “What that means is that there’s tablet-to-TV capability — the transfer of content between devices. With a Windows 8 tablet, that consumer has a multitude of different utilization options on that device.”