Amazon’s Kindle Fire has highest readership rates - comScore

PanARMENIAN.Net - According to marketing and analytics firm comScore, Amazon’s Kindle Fire tablet has the highest readership rates of any other tablet, including the iPad and Barnes & Noble’s NOOK Tablet, SlashGear reports.

comScore notes that around 1 in 10 tablet owners read digital periodicals on their devices every day as of August 2012. 37.1% of tablet owners read a newspaper on their device at least once a month, while 11.5% read a newspaper roughly every day. 11% is definitely a small figure, but we may see that number creep up in the next few years.

According to comScore, a whopping 43.9% of Kindle Fire users read magazines on their device. The iPad came in at 40.3%, and 13.4% for NOOK Tablet users. The newspaper category was a much closer race, though. The Kindle Fire came in at 39.2%, the iPad with 38.3%, and the NOOK Tablet with 31.8%.

The survey was conducted during a three-month period ending in August 2012 consisted of 6,000 tablet owners across the U.S.