Google acquires Incentive Targeting promotions platform firmNovember 29, 2012 - 11:52 AMT PanARMENIAN.Net - Google has acquired Incentive Targeting which offers a software-as-a-service platform for promotional campaigns to the grocery industry, IDG News Service reported. "As part of Google, we will have the resources and expertise to continue the transformation of couponing from a way to give discounts to a way to build business," founders Ben Sprecher and Joshua Herzig-Marx said while announcing the acquisition on Incentive Targeting's website on Wednesday, Nov 28. "We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers," Google said in a statement. The financial terms of the deal were not disclosed Founded in 2007, Incentive Targeting in Cambridge, Massachusetts, partners with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products, according to its website. Its web-based service allows manufacturers to create and monitor campaigns using data on offer redemptions at points-of-sale and other information. Incentive Targeting said it set out to do for retail couponing what Google had done for online advertising, by making it "simple, relevant, measurable, and effective." Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Kazakhstan welcomes Yerevan, Baku’s agreement to meet in Almaty Kassym-Jomart Tokayev has welcomed the agreement of Baku and Yerevan to hold negotiations in Almaty. Armenia offers to temporarily host, preserve Gaza manuscripts The Armenian Foreign Minister has said Yerevan is ready to help preserve manuscripts from the conflict zone in Gaza. Aliyev says no need for mediators in Armenia-Azerbaijan process Azerbaijani President Ilham Aliyev believes that Baku and Yerevan do not mediators in the process of normalizing relations. Aram I supports Karekin II’s “patriotic position” Catholicos of the Great House of Cilicia Aram I has expressed support for the Mother See of Holy Etchmiadzin. |