IZEA acquires Twitter marketing platform FeaturedUsers December 10, 2012 - 17:24 AMT PanARMENIAN.Net - Social media marketing company IZEA announced its acquisition of Twitter marketing platform FeaturedUsers in a cash-plus-stock transaction. Financial terms of the acquisition were not disclosed. FeaturedUsers first came to my attention when it put itself up for sale on Flippa … about 2.5 years ago. Originally launched in 2010, FeaturedUsers was among the first ad networks specifically designed to help Twitter users grow their followers. They claim to serve over 2.7 million ads per month. Its platform, which will now be run by IZEA, offers promotional plans starting at $19 per month and provides geographic and language targeting as well as real-time analytics for advertisers. IZEA offers a range of social media marketing services, including Sponsored Tweets, so FeaturedUsers will fit right in there. Already, the company claims, it has completed over three million social media sponsorships for customers. In 2011, IZEA acquired German Twitter advertising network firm Magpie. Ted Murphy, CEO of IZEA, says the company is still “actively looking for other acquisition targets in the Twitter space and across the social-sphere”. Partner news  Top stories Google has a widely used mapping tool and could adopt Waze’s technology to add social features to the software. The deal comes as Makani carries out the first fully autonomous flights of robot kites bearing its power-generating propellers. The validity period of BIT service is 30 days; the service cost is AMD 2500, with the maximum Internet speed of 384 kbps. The next generation iPad will keep its 2048 x 1536 Retina display by using a thinner 0.2mm piece of glass.   Partner news |  Latest news Gyumri to host Europe Day celebrations  The celebrations will feature a small information fair, with EU project representatives to brief the visitors on the initiatives launched.1st Armenian interactive fairy tale available for iPhone/iPod Touch The tale sparked great interest in Diaspora. Such projects, namely interactive version of “Alice in Wonderland”, are popular abroad.Expert says Russian FM’s remarks in context of Madrid Principles No decisive developments will follow the meeting between Russian and Azerbaijani foreign ministers, David Jamalyan said.Yerevan to host NOFI Festival of Non-commercial Films The jury includes renowned experts of noncommercial cinema and representatives of Union of Cinematographers of Armenia. |
