// IP Marketing video - START// IP Marketing video - END

YouTube, VEVO may arrange new deal as contract expires

YouTube, VEVO may arrange new deal as contract expires

PanARMENIAN.Net - YouTube and VEVO's long-standing contract expired on December 9. VEVO offers music videos from three of the four biggest record labels, and is a premium partner of YouTube.

As Digital Spy reported citing Billboard, VEVO is looking to increase the ad revenue share it currently earns from its videos on the service.

Currently the ad share for VEVO is somewhere between 51% and 75% minus a 10% sales commission.

YouTube is unwilling to increase the deal offered to VEVO, even though VEVO videos from the likes of Adele, One Direction and Lady GaGa are some of the most viewed on the site.

A 120-day automatic extension means the contract will stay in place until early April, giving both sides time to arrange a new deal.

However, Sony Music boss and VEVO founder Doug Morris has said that VEVO would consider taking its content elsewhere.

Earlier in the year it had been rumoured that Facebook was poised to take over from YouTube as host for VEVO content - a rumour that resurfaced when Facebook integration was introduced as part of VEVO's recent site re-design.

The service announced last month that it has paid out over $200m in royalties to artists since its inception in 2009.

 Top stories
Triada Studio's imagination stirring puzzle Shadowmatic was named among Google Play’s Best Innovative Games of 2017.
Most long-haul diesel trucks are priced around $120,000 and cost tens of thousands of dollars to operate each year.
62% of the population uses the Internet in Armenia, more than 64% of households own a computer and 60% has access to Internet.
The application enables users to modify photos in the style of prominent Armenian artists such as Martiros Saryan, Minas Avetisyan
Partner news