YouTube, VEVO may arrange new deal as contract expires

YouTube, VEVO may arrange new deal as contract expires
December 11, 2012 - 20:31 AMT

PanARMENIAN.Net - YouTube and VEVO's long-standing contract expired on December 9. VEVO offers music videos from three of the four biggest record labels, and is a premium partner of YouTube.

As Digital Spy reported citing Billboard, VEVO is looking to increase the ad revenue share it currently earns from its videos on the service.

Currently the ad share for VEVO is somewhere between 51% and 75% minus a 10% sales commission.

YouTube is unwilling to increase the deal offered to VEVO, even though VEVO videos from the likes of Adele, One Direction and Lady GaGa are some of the most viewed on the site.

A 120-day automatic extension means the contract will stay in place until early April, giving both sides time to arrange a new deal.

However, Sony Music boss and VEVO founder Doug Morris has said that VEVO would consider taking its content elsewhere.

Earlier in the year it had been rumoured that Facebook was poised to take over from YouTube as host for VEVO content - a rumour that resurfaced when Facebook integration was introduced as part of VEVO's recent site re-design.

The service announced last month that it has paid out over $200m in royalties to artists since its inception in 2009.

Partner news
 Top stories
VivaCell-MTS unveils BIT unlimited Internet serviceVivaCell-MTS unveils BIT unlimited Internet service
The validity period of BIT service is 30 days; the service cost is AMD 2500, with the maximum Internet speed of 384 kbps.
Apple's iPad 5 to launch in September, report saysApple's iPad 5 to launch in September, report says
The next generation iPad will keep its 2048 x 1536 Retina display by using a thinner 0.2mm piece of glass.
Senate report says Apple avoided billions in taxesSenate report says Apple avoided billions in taxes
Apple uses two conventional offshore tax practices typical of multinational companies' tax-avoidance strategies, the report said.
Foxconn employees still being overworked, report saysFoxconn employees still being overworked, report says
Apple joined the Fair Labor Association in 2012 after being slammed with criticism over the working conditions at Foxconn.
Partner news
 Articles
Employers and job seekers: how to find each other

Arpine Grigoryan։ each job seeker should understand why to apply for this “x” job in this “x” company but not for “y” job in “y” company.

 Most popular in the section
Microsoft completes Hotmail upgrade to Outlook.com
Android beats Apple’s iOS in tablet market share
Google's Motorola X Phone images leak online - report
Nokia to roll out new Lumia device in May
Home
All news
Overview: IT & Technology
Archive for December 11, 2012
Other news in this section
 Latest news
Armenian President meets ECAC chief President Sargsyan stressed the role of European Civil Aviation Conference in the development of global and European aviation.
Artsakh President holds working consultation Bako Sahakyan held a working consultation on establishing disability groups by the Center of medical and social expertise.
Armenian envoy presents credentials to Italian President Giorgio Napolitano voiced confidence that Sargis Ghazaryan will contribute to the strengthening of Armenian-Italian ties.
Prosecutor in Berlusconi sex trial gets letter with bullets Ilda Boccassini also asked that Berlusconi be banned for life from public office for allegedly paying for sex with a 17-year-old dancer.