Alicia Keys appointed BlackBerry creative director

Alicia Keys appointed BlackBerry creative director

PanARMENIAN.Net - At BlackBerry 10 launch event, the Canadian tech firm announced the appointment of Alicia Keys as its global creative director, Bloomberg said.

Keys joins a long and distinguished list of entertainers who have taken on creative-director duties at various companies. Intel (INTC), wanting to get in on that My Humps action, hired Black Eyed Peas member will.i.am as its “director of creative innovation.” Polaroid, when it wasn’t being passed around from creditor to creditor in bankruptcy proceedings, announced in 2010 that it had appointed Lady Gaga as its creative director, based on her extensive work in industrial design and precision optics.

Not only is there precedent in music in general, this kind of strategic partnership has already happened in Keys’s immediate family: Her husband, record producer Swizz Beatz, was named creative director of Lotus Cars in 2011. (Er, until Lotus’s parent company, Malaysian carmaker Proton, was sold in 2012.)

 Top stories
In all, 281 smartphones have been handed to the winning subscribers from different regions of Armenia since the end of 2013.
The service will automatically bundle conversations into categories, using the same technology it introduced to Gmail inboxes.
The attacks appear unrelated to an episode in which hackers stole nude photos from the iCloud accounts of several U.S. celebrities.
"We roughly know who they are. If we can take them out of the equation then the rest will fall down," Troels Oerting said.
Partner news