Alicia Keys appointed BlackBerry creative directorJanuary 31, 2013 - 20:44 AMT PanARMENIAN.Net - At BlackBerry 10 launch event, the Canadian tech firm announced the appointment of Alicia Keys as its global creative director, Bloomberg said. Keys joins a long and distinguished list of entertainers who have taken on creative-director duties at various companies. Intel (INTC), wanting to get in on that My Humps action, hired Black Eyed Peas member will.i.am as its “director of creative innovation.” Polaroid, when it wasn’t being passed around from creditor to creditor in bankruptcy proceedings, announced in 2010 that it had appointed Lady Gaga as its creative director, based on her extensive work in industrial design and precision optics. Not only is there precedent in music in general, this kind of strategic partnership has already happened in Keys’s immediate family: Her husband, record producer Swizz Beatz, was named creative director of Lotus Cars in 2011. (Er, until Lotus’s parent company, Malaysian carmaker Proton, was sold in 2012.) Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | European Parliament to discuss repression in Azerbaijan The European Parliament will discuss repression of civil society in Azerbaijan on April 24 PACE wants concessions from Azerbaijan to accept Baku back A PACE co-rapporteur said that Azerbaijani authorities must make certain concessions so that the country can return to PACE. Cyprus parliament honors Armenian genocide victims Acting House President Zacharias Koulias noted that April 24 marks the “black anniversary” of the Armenian genocide. Armenia PM, France envoy discuss regional matters Issues related to the consistent development of Armenia-France cooperation were discussed. |