Alicia Keys appointed BlackBerry creative director

Alicia Keys appointed BlackBerry creative director

PanARMENIAN.Net - At BlackBerry 10 launch event, the Canadian tech firm announced the appointment of Alicia Keys as its global creative director, Bloomberg said.

Keys joins a long and distinguished list of entertainers who have taken on creative-director duties at various companies. Intel (INTC), wanting to get in on that My Humps action, hired Black Eyed Peas member will.i.am as its “director of creative innovation.” Polaroid, when it wasn’t being passed around from creditor to creditor in bankruptcy proceedings, announced in 2010 that it had appointed Lady Gaga as its creative director, based on her extensive work in industrial design and precision optics.

Not only is there precedent in music in general, this kind of strategic partnership has already happened in Keys’s immediate family: Her husband, record producer Swizz Beatz, was named creative director of Lotus Cars in 2011. (Er, until Lotus’s parent company, Malaysian carmaker Proton, was sold in 2012.)

 Top stories
Messenger is being upgraded to allow users to share photos, audio clips, videos, animated snippets and other digital content.
The government argues that the new law is necessary in part to give a legal framework to intelligence work in France.
“This year we mark the 100th anniversary of the Armenian Genocide, Turkey’s attempt to annihilate the Armenian people,” Partamian said.
The new guide will replace the old one on the firm's website, and will be sent to users who complain about others' posts.
Partner news
Viasphere, 1st Armenian technopark: goals & achievements

With Synopsys Armenia as the largest tenant, the technopark also works with Cubic GTS, SCDM, Apricot Mobile, LIGHT Craft, among others.