Samsung to launch new Galaxy S smartphone March 14

PanARMENIAN.Net - Samsung Electronics Co Ltd said it will launch its new Galaxy S smartphone on March 14 in New York, taking its fight for market supremacy to Apple Inc's doorstep after reportedly being inundated with requests from U.S. mobile carriers, according to Reuters.

The Galaxy S IV model will heat up competition in the crucial U.S. mobile phone market, where Apple surpassed Samsung Electronics as the top mobile phone seller for the first time in the fourth quarter of 2012.

It will be the first U.S. launch of Samsung's flagship Galaxy smartphone in three years, company spokeswoman Chenny Kim said, and comes amid a Samsung advertising blitz in the United States that has including light-hearted jabs at Apple's fans.

"We introduced the Galaxy S III in London last year, and this time we changed the venue (to New York)... as we were bombarded with requests from U.S. mobile carriers to unveil the Galaxy S IV in the country," Samsung Electronics' mobile division chief JK Shin was quoted as saying on the Edaily news website.

The new Galaxy S model is expected to feature a higher-resolution display and camera than its predecessor, as well as a faster quad-core processor, media reports said.

Samsung Electronics unveiled its first Galaxy S during the CTIA mobile trade show in the United States in 2010, followed by the Galaxy S II at the MWC fair in Spain in 2011 and the Galaxy S III in London last year.