Pinterest rolls out new tools for businessesMarch 12, 2013 - 10:55 AMT PanARMENIAN.Net - Online scrapbook Pinterest is rolling out new tools that will show businesses the number of visitors it delivers to their websites, part of the fast-growing start-up's efforts to build a base for the introduction of money-making features, Reuters reported. Pinterest does not currently display any revenue-generating advertising on its website, but retailers and large brands such as The Gap, Patagonia and Dell are increasingly using the site to promote their products. Providing companies with data about usage is a "pretty clear step in the direction" of monetizing Pinterest, said Greg Sterling, senior analyst with Opus Research, a San Francisco-based market research firm. "They couldn't really start charging people without some way of measuring the efficacy of the spend," he said. Pinterest is "building foundations to monetize" its service this year, Chief Executive Ben Silbermann told The Wall Street Journal last month. In February, the company raised $200 million in funding from venture capital firms that include Andreessen Horowitz and Bessemer Venture Partners. The funding deal valued the three-year-old company at $2.5 billion. The new tool, which will be available free to businesses that use Pinterest on Tuesday, will also provide information about user activity on Pinterest as it relates to a particular company, such as the frequency with which people are clicking on a company's online photos. Pinterest, which allows users to create online bulletin boards of images and photos based on various themes such as travel, decorating, or sports, was the 38th most visited website by U.S. Internet users in January, with roughly 30 million unique visitors according to online measurement firm comScore. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Titus, Bilirakis lead legislation to sanction Azerbaijani war criminals Representatives Dina Titus (D-NV) and Gus Bilirakis (R-FL) have introduced the bipartisan legislation. Azerbaijan must respect human rights, Scholz tells Aliyev German Chancellor Olaf Scholz has called for greater respect for human rights in Azerbaijan. Armenia: Defense Ministry warns against involving army in political processes The Ministry’s statement came after a video surfaced online, showing soldiers joining the protests in Tavush. Scholz hopes Armenia-Azerbaijan peace treaty will be signed this year German Chancellor Olaf Scholz hopes that a peace treaty between Armenia and Azerbaijan will be signed this year. |