Google doodle marks Saul Bass birthdayMay 8, 2013 - 09:36 AMT PanARMENIAN.Net - Google has marked the birthday of Saul Bass with an animated sequence based on his designs for film title credits, film posters and corporate logos. Bass, who died in 1996, worked with film-makers including Alfred Hitchcock, Billy Wilder, Stanley Kubrick and Martin Scorsese over the course of a 40-year career, approaching his commissions in the spirit of a graphic design problem to be solved, The Guardian reminds. Born into an immigrant family in New York's Bronx, he began working on print work for film adverts in Hollywood during the 1940s. A breakthrough came in the film industry when he was hired in 1954 by Otto Preminger to create an innovative title sequence for the credits of the film, Carmen Jones, which he did using an animated flaming rose. Until the 1950s, the normal method for film credits was to present names and titles on cards, or against an unmoving backdrop. The following year, Bass's credit sequence for another production, The Man With the Golden Arm, played again with a strong graphic image – white lines rearranging themselves into a twisted arm – which was carried over into the film's publicity, prefiguring the corporate identity approach of modern film advertising. Bass later worked for Alfred Hitchcock on North by Northwest and Psycho, once again using his favored lines, which morphed into a vortex of whirling spirals in the opening credits of Vertigo. After a lull in the 1960s, he made a comeback in the 1970s. His last completed credits sequence was for Casino, which featured Robert De Niro being blasted by a car bomb through a raging inferno of Las Vegas neon in Casino. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |