DoCoMo to select Sony, Sharp, Fujitsu for winter smartphone lineup

PanARMENIAN.Net - NTT DoCoMo Inc, Japan's largest mobile operator, will select Sony Corp, Sharp Corp and Fujitsu Ltd smartphone models for its main winter product lineup, Reuters reported citing sources familiar with the situation.

Samsung Electronics Co Ltd, which along with Sony supplied one of the two models for the main summer range, will be excluded as it lacks a new flagship model for the winter, and after its Galaxy S4 fell short of DoCoMo's summer target despite strong sales for Sony's Xperia A, the sources said.

Details of DoCoMo's winter promotion have yet to be hammered out, the sources said. It is expected to be similar to the summer program in which the carrier offered discounts on only two handset models.

The sources said that, while DoCoMo would not include Samsung's Galaxy series in its smartphone promotion for this winter, it would continue offering the company's products when they are launched for the Japan market.

DoCoMo's new strategy to limit its discounts and promotions to a few brands, compared with nine models last winter, has helped to speed up the consolidation of Japan's handset sector, which once included a dozen manufacturers. It encouraged NEC Corp to effectively abandon its smartphone business last month.

Panasonic Corp has also said it is unlikely to supply a smartphone this winter to DoCoMo, its only smartphone customer.

Although Sharp and Fujitsu models were the best-selling DoCoMo smartphones outside this year's main summer lineup, due in part to long battery life, the exclusion cost them dearly.

In its latest quarterly earnings results, Sharp cut its handset sales forecast for the year to next March to 5.5 million units from 6.8 million, although strength in solar panels and other divisions lifted it back to the black. The company must earn an operating profit this financial year to meet the terms of its financial bailout.