Microsoft offers people to exchange used iPads for its productsSeptember 14, 2013 - 12:35 AMT PanARMENIAN.Net - Microsoft has launched a U.S. marketing offer for people to exchange "gently used" iPads for Microsoft products such as Surface tablets. According to BBC News, the company is offering at least a $200 token to go towards products such as the Surface RT and the Surface Pro. Microsoft is far behind Apple in terms of global tablet sales and market share. One U.S.-based analyst expressed doubts that many people would swap their iPad for a Microsoft product. "Do I think that many people will take [Microsoft] up on this offer? In a word, no," said Gartner mobile device analyst Van Baker. "The app ecosystem is the problem for Microsoft and this offer doesn't fix that problem." There was a far greater range of mobile apps available for iPads than for Windows devices, giving Apple a competitive edge, said Baker. Microsoft has been engaged in an aggressive US marketing campaign to try to tempt Apple iPad users to buy Windows-based tablets. In May, Microsoft launched an iPad v Windows comparison website, coupled with head-to-head advertising campaigns. Microsoft has experienced problems trying to sell Surface devices. In the first quarter of this year, Apple shipped 19.5 million iPads, compared with 900,000 Microsoft tablets.In the second quarter, Microsoft shipped only 300,000 Surface devices, technology publication CiteWorld said. Although Microsoft announced a revenue of $853 million on Surface sales in its latest financial regulatory filing, the company took a $900 million loss after failing to shift Surface RT devices. Microsoft's $200 gift certificate offer is valid in its bricks and mortar stores. A Surface RT tablet costs $349, and a Surface Pro retails at $799. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Government reveals details from Pashinyan’s meeting in border village Prime Minister Nikol Pashinyan has met with a group of residents of a border village in Armenia’s northern Tavush province Narek Manasyan wins European Boxing Championships silver for Armenia Armenia’s Narek Manasyan (92kg) won Armenia’s second silver medal at the European Boxing Championships 2024 on April 28. Blinken urges Azerbaijan to continue negotiations with Armenia Secretary of State Antony J. Blinken has urged Azerbaijani President Ilham Aliyev to continue negotiations with Armenia. Pashinyan, Blinken talk Armenia-U.S. ties over the phone Prime Minister Nikol Pashinyan had a phone conversation with US Secretary of State Antony Blinken on April 28, Pashinyan’s office reports. |