Buyers line up for Bruce Willis, M. Night Shyamalan's “Labor of Love”

Buyers line up for Bruce Willis, M. Night Shyamalan's “Labor of Love”

PanARMENIAN.Net - Stuart Ford’s IM Global has closed more territories on one of the powerhouse sales titles at this year’s European Film Market: “Labor of Love”, Variety said.

Produced by Emmett/Furla Films, “Love” marks a reteaming of “The Sixth Sense’s” M. Night Shyamalan and Bruce Willis.

“Labor of Love” has seduced Australia (Roadshow), Spain (Corbi), Iceland (Myndform), Israel (United King), South Africa (Ster Kinekor), Poland (Kino Swiat), Eastern Europe (Multi-territory) (Grandview) and Malaysia (Golden Screen).

Deals were for France (Metropolitan), Italy (Andrea Leone), Latin America (Gussi), Japan (Shochiku).

Canada (VVS), Scandinavia (Svensk), Benelux (DFW) and Middle East (Italia) had been previously announced.

The reteaming Shyamalan and Willis made “Labor of Love” an “event,” Ford said. The director flew in to Berlin to have wall-to-wall meetings talking buyers through his ideas for “Labor of Love.”

“That was a huge help and that injected a lot of life and vitality into everything,” Ford said.

IM Global also put on a presentation, lauded by EFM buyers, of “Max Steel,” teaming with Dolphin Films Intl. and Mattel.

Based on a screenplay written before “Sixth Sense,” “Labor of Love” stars Willis as a bookstore owner who honors his late wife by walking across the U.S.

“In the last few years, there has been an overabundance of slightly formulaic mid-budget action thrillers. ‘Labor of Love’ clearly plays to a female as well as male audience,” Ford said. “From a marketing perspective, buyers are looking for material that can play more than one demographic.”

Related links:
 Top stories
They’ll kick off the tour April 6 in Los Angeles before heading to Europe, where the trek resumes April 10 in London.
Over the weekend, System of a Down returned to the stage to perform at KROQ’s Almost Acoustic Christmas event in Inglewood.
The Thompson Gallery and the Armenian Museum of America have joined forces to present the 5-part exhibition series.
“Animating the Word: The Legacy of Iran’s Minority Calligraphic Traditions” will open on Dec 10 and run until Dec 30.
Partner news
Aznavour: The Legend Returns

“The voice of a seemingly extinct volcano which sings to your heart, rather than ears..is heard throughout the world,” Aznavour’s biographer Yves Salgues wrote.