Mozilla to show ads in new Firefox tabsFebruary 12, 2014 - 16:59 AMT PanARMENIAN.Net - Mozilla is going to show advertising to Firefox users to increase its sources of revenue that now mainly comes from Google, the company said Wednesday, Feb 12, according to PCWorld. Firefox will show sponsored links in some of the nine tiles users see when they open a blank new tab in the browser, said Darren Herman, Mozilla’s VP of Content Services in a blog post. Other tiles will continue to show frequently or recently used sites. For new users those tiles are empty, and to fill the void Mozilla’s new Directory Tiles project will start suggesting pre-packaged content for them, Herman said. “Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission. The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy,” he said. Mozilla is going to start showing advertising Firefox because it is looking to diversify its revenue resources, a Mozilla spokeswoman said in an email. “The majority of Mozilla’s revenue comes from a single search partner and we would like to expand our resources to keep up with the evolution of the Web,” she said. The Content Services team was formed to explore additional revenue opportunities, she said, according to PCWorld. “Our search relationship with Google remains beneficial for both parties,” she said. Google provides the majority of Mozilla’s revenue in return for it making Google the default search engine in Firefox. With Directory Tiles, Mozilla hopes to shift the industry towards more user-centric approaches to digital marketing, and deliver a better user experience, she added. Mozilla has not worked out the whole roadmap for Directory Tiles yet, but will begin to talk to possible content partners, Herman said, adding that Mozilla will start showing Directory Tiles to new Firefox users as soon as it has the user experience right. Related links: Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | European Parliament to discuss repression in Azerbaijan The European Parliament will discuss repression of civil society in Azerbaijan on April 24 PACE wants concessions from Azerbaijan to accept Baku back A PACE co-rapporteur said that Azerbaijani authorities must make certain concessions so that the country can return to PACE. Cyprus parliament honors Armenian genocide victims Acting House President Zacharias Koulias noted that April 24 marks the “black anniversary” of the Armenian genocide. Armenia PM, France envoy discuss regional matters Issues related to the consistent development of Armenia-France cooperation were discussed. |