Amazon to raise Prime membership price to $99

Amazon to raise Prime membership price to $99

PanARMENIAN.Net - Amazon has announced that it will raise the price of its Prime membership to $99 starting on June 14.

According to Mashable, in an email to Prime members, Amazon identified rising fuel and transportation costs along with a growing stable of products eligible for the program's unlimited two-day shipping as factors in the price increase. Amazon Prime currently costs $79 per year.

A price increase was first floated by the company during the most recent investor call following the company's fourth-quarter earnings report. The $20 price increase is on the lower end of what Amazon CFO Tom Szkutak discussed.

Amazon also noted that its growing media library, much of it included in Prime, now counted 40,000 movies and TV episodes as well as 500,000 e-books available for lending. It has also been reported that Amazon has been in talks to add streaming music to its media offerings.

Related links:
 Top stories
Zuckerberg talked about the coming virtual reality wave, which his company made a big bet on when it purchased headset maker Oculus Rift.
YouTube, eager to capture cord cutters with original content, is about to debut one show and three movies to the Red subscription service.
"It looks like Google continues to execute on mobile advertising," said Neil Doshi managing director of research at Mizuho Securities.
Some of the executives are departing under pressure and others decided on their own to leave the company, the person said.
Partner news