// IP Marketing video - START// IP Marketing video - END

Nike releases animated video ahead of World Cup start (video)

Nike releases animated video ahead of World Cup start

PanARMENIAN.Net - Nike on Monday, June 9, released part three of its #riskeverything campaign, an animated feature that is part "The Incredibles," part "The Avengers," and part Dream Team, soccer edition, Oregonlive reports.

The five-minute animated video, introduced the week of the World Cup's start in Brazil, features Nike-wearing/endorsing soccer stars in cartoon form: Cristiano Ronaldo of Portugal, Zlatan Ibrahimovic of Sweden (which did not qualify for the Cup), Neymar of Brazil, Andrés Iniesta of Spain, David Luiz of Brazil and Wayne Rooney of England.

Ad agencies Wieden+Kennedy of Portland and Passion of London collaborated with Nike to produced the video. The W+K creative team included Alberto Ponte and Ryan O'Rourke, global creative directors for Nike, based out of W+K Portland. The director was Jon Saunders, of Passion.

"The idea behind 'The Last Game' is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold. Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar," Nike's chief marketing officer Davide Grasso said in a news release.

 Top stories
Avagyan lifted a total of 330kg above his head in 85kg category of U17 competitions, and was followed by Polish and Russian lifters.
Competing in the U15 77 kg category, Margaryan raised a total of 280 kg above his head, setting a new European record for that weight class.
The election is a race between Dutchman Michael van Praag and Slovenian Ceferin who have both promised to initiate major changes.
Armenian weightlifter Greta Vardanyan took the fifth spot in the women’s 55 kg category at the Paralympic Games in Rio de Janeiro.
Partner news