// IP Marketing video - START// IP Marketing video - END

Nike releases animated video ahead of World Cup start (video)

Nike releases animated video ahead of World Cup start

PanARMENIAN.Net - Nike on Monday, June 9, released part three of its #riskeverything campaign, an animated feature that is part "The Incredibles," part "The Avengers," and part Dream Team, soccer edition, Oregonlive reports.

The five-minute animated video, introduced the week of the World Cup's start in Brazil, features Nike-wearing/endorsing soccer stars in cartoon form: Cristiano Ronaldo of Portugal, Zlatan Ibrahimovic of Sweden (which did not qualify for the Cup), Neymar of Brazil, Andrés Iniesta of Spain, David Luiz of Brazil and Wayne Rooney of England.

Ad agencies Wieden+Kennedy of Portland and Passion of London collaborated with Nike to produced the video. The W+K creative team included Alberto Ponte and Ryan O'Rourke, global creative directors for Nike, based out of W+K Portland. The director was Jon Saunders, of Passion.

"The idea behind 'The Last Game' is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold. Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar," Nike's chief marketing officer Davide Grasso said in a news release.

 Top stories
In her final performance, Mkrtchyan was defeated by Halyna Avramenko of Ukraine, Armenia’s Olympic Committee
“We are currently negotiating to clear some issues so that we can officially announce our participations,” Artur Nazaryan said.
Aronian lost his final match against Dmitri Andreikin of Russia in his first defeat throughout the entire tournament.
The 31-year-old star once again grabbed blagging rights over rival Lionel Messi, having picked up the prestigious Ballon d'Or award last month.
Partner news