// IP Marketing video - START// IP Marketing video - END

Steve Jobs “was opposed to iPad Mini launch”

Steve Jobs “was opposed to iPad Mini launch”

PanARMENIAN.Net - Former Apple CEO Steve Jobs was apparently opposed to the launch of the iPad Mini, believing that there was no market for the downsized tablet.

His successor Tim Cook was the driving force behind the device, advising his colleges to proceed despite Jobs's reservations, Digital Spy reports citing New York Times.

Apple board member and Disney chief Robert A Iger told the newspaper that Cook "thought the world would love a smaller and less expensive tablet", while his predecessor was against the project.

Meanwhile, Apple design chief Jony Ive claims that nothing has changed at the company since Cook succeeded Jobs as CEO.

"Honestly, I don't think anything's changed. People felt exactly the same way when we were working on the iPhone," he said.

Apple is expected to launch its next iteration of the iPhone this autumn alongside the much-rumoured iWatch.

 Top stories
Apple alleges that once it began cooperating with Korea's investigation of Qualcomm, the company withheld $1 billion in retaliation.
The cracked surface formed 3 billion years ago and was buried by layers of sediment, which all became stratified rock.
Detailing a new Game Mode for Windows 10, Microsoft reveals that it’s not only Windows 10 that’s getting some performance enhancements.
The Anime Strike channel is available to U.S. Amazon Prime members for $4.99 per month after a seven-day free trial.
Partner news