// IP Marketing video - START// IP Marketing video - END

HTC reports 51% drop in July sales

HTC reports 51% drop in July sales

PanARMENIAN.Net - HTC has reported consolidated revenues of NT$10.61 billion (US$353 million) for July, dropping 51.61% from a month earlier and 32.58% from a year earlier. Revenues for the January-July period totaled NT$108.79 billion, down 15.8% on year.

The over 50% revenue drop in July will make it difficult for HTC to reach its third-quarter guidance, market sources said, according to DigiTimes.

HTC said recently that it expects its sales to decline 27.8-35.0% sequentially to NT$42-47 billion in the third quarter.

Shipments of HTC's high-end model, the HTC One (M8), have reached its peak and were also affected by slow sales of high-end models in the U.S. and Europe, DigiTimes quoted the sources as saying.

Although HTC's Desire-series smartphones are enjoying strong sales in China, keen price competition in the market has eroded its sales value, the sources added.

HTC plans to launch its next-generation Butterfly 2 at the end of August and probably a new Desire model with high price-performance ratio in September in order to shore up its third-quarter sales, the sources said.

 Top stories
Samsung Electronics has filed a new trademark for “Micro QLED” with the Korean patent office, according to a news report.
Armenia's government prioritizes information technology with measures like tax breaks and educational programs, the article says.
Triada Studio's imagination stirring puzzle Shadowmatic was named among Google Play’s Best Innovative Games of 2017.
Most long-haul diesel trucks are priced around $120,000 and cost tens of thousands of dollars to operate each year.
Partner news