// IP Marketing video - START// IP Marketing video - END

Google acquires text-messaging app Emu

Google acquires text-messaging app Emu

PanARMENIAN.Net - Google has acquired Emu, a text-messaging app with a built-in virtual assistant created by a veteran of Apple's Siri team, InfoWorld reports.

The Emu team announced the acquisition in a blog post Wednesday, Aug 6, without disclosing the details of the deal.

Emu was founded in 2012 by Gummi Hafsteinsson, formerly vice president of product for Apple's Siri and a senior product manager at Google, and Dave Feldman, a veteran of AOL, Yahoo and TechCrunch. Feldman helped design Yahoo Messenger for Windows and for the iPhone.

Emu's team is "super excited," they said in the blog post, adding that they will shut down the Emu app Aug 25.

Emu added scheduling functionality, location sharing and reminders to text messaging. It also allowed users to set up a "magic reply" telling people texting them that they were driving and couldn't immediately respond.

"Emu understands the content and context of messages, and magically adds relevant information to help you get things done," the team said in a blog post. "Wondering whether you're free for lunch on Friday? Emu brings your schedule directly into the conversation. Running late to pick up your daughter? Don't describe where you are; Emu can share your location with a single click and update it as you get closer."

Emu has been available on Android devices since late last year, and it launched on the iPhone in April.

 Top stories
Facebook confirmed that this is an official effort, though it did not answer questions about how it works, how the data is used and retained.
It was not immediately clear whether Amazon will expand this model with more physical stores or offer the technology to other retailers.
The researchers found that iPhone users are also more likely to see their phone as a status symbol than Android users.
Suppliers say they have been asked to submit prototype screens with better resolution than ones from Samsung to differentiate its models.
Partner news