// IP Marketing video - START// IP Marketing video - END

Armenia’s national brand to be unveiled before yearend: official

Armenia’s national brand to be unveiled before yearend: official

PanARMENIAN.Net - Armenia’s tree-year branding and development strategy and its national brand will be unveiled before the end of this year, Mekhak Apresyan, head of tourism division at the RA Economy Ministry, said Wednesday, Aug 13, according to ARKA.

He said Armenia used certain brands before, but a systematic approach and targeted strategy will improve the previous achievement and boost tourist flows.

“Some peculiarities can be used as brand – Armenia as the first Christian country, the legend about Noah, Armenian national musical instruments, particularly duduk, cuisine and people,” Apresyan told a news conference in Yerevan.

On Feb 20, Armenia’s National Competitiveness Fund and American GK Brand company signed an agreement to create an Armenian national brand.

Besides, Arman Khachaturyan, the head of the fund, Armenian Economy Minister Vahram Avanesyan and Head of USAID Yerevan Office Karen Hilliard signed a memorandum for the brand creation.

The GK Brand’s team includes international specialists in developing branding strategies, instruments and technologies.

The company has partners in 25 countries, including the United States, Europe, China, India, Latin America countries, the Middle East and Australia.

Armenia’s Economy Ministry says a correct national brand will help attract more tourists in the country within few years.

According to the ministry, 495,967 tourists visited Armenia in the first half of this year – a 17.3% year-on-year growth, and 474,989 people traveled from Armenia abroad as tourists – a 14.8% year-on-year growth.

 Top stories
The NSS in March obtained preliminary information suggesting that citizens of Armenia had illegally imported Igla missiles from Georgia.
The Aurora Initiative and the Scholae Mundi Armenia will grant scholarships to students from Syria, Iraq, Lebanon, Jordan, Egypt.
The engagement of VivaCell-MTS employees in various projects has considerably boosted the culture of volunteering in Armenia.
“We have already warned the party representatives to stop such practices and refrain from breaking the law,” Tigran Mukuchyan said.
Partner news