// IP Marketing video - START// IP Marketing video - END

Facebook to measure time spend on pages in clickbait crackdown

Facebook to measure time spend on pages in clickbait crackdown

PanARMENIAN.Net - Facebook is hoping to provide more relevant stories on the News Feed by measuring the amount of time users spend on clicked content, Digital Spy said.

The aim is to cut back on content that is not always what it seems - also known as clickbait - to lure users on to their sites.

"If people click on an article and spend time reading it, it suggests they clicked through to something valuable," Facebook's Khalid El-Arini and Joyce Tang explained in a blog post. "If they click through to a link and then come straight back to Facebook, it suggests that they didn't find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them."

Facebook will also factor in likes and comments to decide whether content is worth promoting. The move will undoubtedly affect publishers who use misleading headlines to attract people, the social networked added.

 Top stories
Apple's application for an "Electronic accessory device" describes the company's take on an oft-attempted, but never fully realized idea.
The deal may be months away from being finalized, but Spotify is said to have cleared this particular clause with major record labels.
Much like real synapses, the algorithm (Elastic Weight Consideration) decides how important a given connection is to its associated task.
many of the songs, albums, and movies are all recent releases, which speaks to the popularity of that content and increased Android growth.
Partner news