Facebook to measure time spend on pages in clickbait crackdown

Facebook to measure time spend on pages in clickbait crackdown

PanARMENIAN.Net - Facebook is hoping to provide more relevant stories on the News Feed by measuring the amount of time users spend on clicked content, Digital Spy said.

The aim is to cut back on content that is not always what it seems - also known as clickbait - to lure users on to their sites.

"If people click on an article and spend time reading it, it suggests they clicked through to something valuable," Facebook's Khalid El-Arini and Joyce Tang explained in a blog post. "If they click through to a link and then come straight back to Facebook, it suggests that they didn't find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them."

Facebook will also factor in likes and comments to decide whether content is worth promoting. The move will undoubtedly affect publishers who use misleading headlines to attract people, the social networked added.

 Top stories
Using standard obfuscation techniques, the software was able to avoid detection by most antivirus engines, Blue Coat said.
"Given the response from the market and clients... we expect the S6 to set a sales record for all Galaxy models," Lee Sang-Chul said.
Messenger is being upgraded to allow users to share photos, audio clips, videos, animated snippets and other digital content.
The government argues that the new law is necessary in part to give a legal framework to intelligence work in France.
Partner news