Idris Elba thriller “No Good Deed” unveils first-of-a-kind media campaignSeptember 2, 2014 - 13:18 AMT PanARMENIAN.Net - Sony Pictures and Screen Gems have launched a first-of-its-kind social media campaign on both Twitter and Instagram for their upcoming thriller “No Good Deed” which pits Idris Elba against Taraji P. Henson, TheWrap said. In the Twitter game #TweetToEscape, which is a modern, interactive take on the popular Choose Your Own Adventure book series, each tweet challenges you to outwit escaped killer Colin Evans (Elba) and fight back as courageous mom Terri (Henson). When a killer shows up on your doorstep, do you run or fight? Users can decide by selecting one of two options on each tweet. The game uses hidden Twitter posts and bit.ly links, along with their beta video tool, to engage fans with personalized non-linear story-telling. The first post can be found here on the film's Twitter page, @NoGoodDeedMovie. Meanwhile, on Instagram, users are invited to explore the suspense of “No Good Deed” via the new interactive experience “Terror Hits Home,” which takes movie fans deeper into the film's narrative. Sony and Screen Gems set up multiple Instagram accounts so that within each account, the thumbnails of 9 images or videos tile together to form one large image. Specific images have tags, which then link the user to the next account, taking them deeper into the story. “Terror Hits Home” launched on Aug. 15 and mobile users can find the first post on the film's Instagram page @NoGoodDeedMovie. Sony will release “No Good Deed” through its Screen Gems label on Sept. 12. Photo: Sony Top stories Paris Center Pompidou Musée National d’Art Moderne will host the screening of Sergei Parajanov’s "Triptych" on December 15. The creative crew of the Public TV had chosen 13-year-old Malena as a participant of this year's contest. She called on others to also suspend their accounts over the companies’ failure to tackle hate speech. Penderecki was known for his film scores, including for William Friedkin’s “The Exorcist”, Stanley Kubrick’s “The Shining”. Partner news | Russia clarifying reports on Baku’s alleged arms supply to Ukraine Russia says is carefully working to verify reports about alleged arms supplies from Azerbaijan to Ukraine Russia warns Armenia against “falling into West’s trap” Zakharova maintained, however, that anything that will benefit the people of Armenia can only be welcomed. CSTO: Armenia has not participated in secretariat’s work recently Recently Armenia has not participated in the work of the secretariat of the CSTO, Imangali Tasmagambetov said. Meeting with U.S., EU not against third parties, says Armenia The meeting scheduled for April 5 is dedicated to strengthening of the Armenia-EU-US cooperation, Yerevan added. |