Nike boss teases new Apple wearables

PanARMENIAN.Net - Nike chief executive Mark Parker has hinted that his company is developing new wearable devices with Apple, Digital Spy said.

The two firms initially joined forces in 2006 to bring Nike+ support to the iPod, but have since increased their involvement with one another.

Nike shuttered its FuelBand fitness-tracking bracelet in April, and a member of its hardware team moved across to Apple to work on the Apple Watch.

"Technologically we can do things together that we couldn't do independently," Parker told Bloomberg. "So yeah, that's part of our plan, to expand the whole digital frontier in terms of wearables, and go from what we say is tens of millions of users - right now there's 25 million Nike+ users - to hundreds of millions."

The executive went on to say that future wearables from the companies will be "more stylish and more functional".

He added: "I think the form it takes is critical. You can go from the very geeky kind of wearables today - we've all seen some of those - to what I think you'll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes."

The Apple Watch will be released in early 2015.