Twitter acquires India-based mobile platform developer ZipDial

PanARMENIAN.Net - Twitter announced that it has agreed to acquire Bangalore, India-based mobile business and brand platform developer ZipDial for an undisclosed sum, The Next Web reports.

The company said it hopes to make Twitter available to more people across the world with its latest acquisition of ZipDial, which has built a mobile platform to allow people to engage with content easily across interfaces.

In a blog post, Twitter shared an example of how it might grow with ZipDial in India.

“Today, people across India use ZipDial’s platform to access great content, including cricket scores, audio programming, Tweets from their favorite Bollywood stars – and much more – on their mobile phones. Leading figures, including actors, politicians and athletes, also use the platform to instantly reach millions of citizens on Twitter through text and voice messages. By coming together with ZipDial, we’ll help more people around the world enjoy great and relevant Twitter experiences on their mobile phones.”

ZipDial leveraged behaviors common to and ubiquitous among mobile users in emerging markets, such as the use of “missed calls” and, frugal mobile data consumption and the adoption of prepaid top-ups as rewards, to create brand engagement campaigns that could reach a wide audience.

Twitter has teamed up with ZipDial in the past, to allow mobile users in India to sign up with a missed call and follow Indian actors, religious leaders and political parties’ Twitter accounts via voice, SMS and app notifications.

Twitter said that this move signifies an increased investment in India, where it’s seeing major growth, and also brings the company a new engineering office in Bangalore.