Facebook upgrades Messenger with new features

Facebook upgrades Messenger with new features

PanARMENIAN.Net - Facebook is turning its Messenger application into a platform for e-commerce, video and more in a bid to shake up online communication, AFP reports.

Facebook co-founder Mark Zuckerberg unveiled Messenger Platform, describing it as a way for software developers to boost appeal to the more than 600 million people using the application.

"We think this service has the potential to allow people to express themselves in new ways... and to be an important communication tool for the world," Zuckerberg said at the California-based company's annual developers conference that ends Thursday, March 26, in San Francisco.

Facebook executives introduced more than 25 products and tools tailored to help developers "build, grow, and monetize" mobile applications aimed at the social network's audience of approximately 1.39 billion people.

Messenger is being upgraded to allow users to share photos, audio clips, videos, animated snippets and other digital content.

One of the Messenger upgrades was designed to build on Facebook's move into e-commerce by weaving chat threads into purchases at websites, essentially turning formerly impersonal Internet shopping into ongoing text message conversations.

"We're making Messenger a place where you can easily communicate with the businesses you care about in addition to the people you care about," Zuckerberg said.

The e-commerce move comes a week after Facebook unveiled a way to use Messenger for peer-to-peer payments, and with the social network testing a "buy" button to allow users to make purchases directly from their Facebook pages.

The Messenger team is also working with partners including ESPN and the Bad Robot film production company owned by Hollywood director J.J. Abrams to release applications that work on the Messenger platform.

Additionally, Facebook introduced a tool designed to make it easy to take public video posted at the social network and embed it at other websites.

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