Amazon uses artificial intelligence to combat fake reviewsJune 24, 2015 - 12:03 AMT PanARMENIAN.Net - Amazon is using artificial intelligence to combat fake product reviews and inflated star ratings, The Guardian reports. It is employing a new AI machine-learning system that the online retailer built in-house to boost the prominence and weight of verified customer purchase reviews, those marked as helpful by other users and newer, more up-to-date critiques on its site. The system will bring what Amazon thinks are more accurate reviews to the top and use them to create a star rating. Previously star ratings were simply an average of all reviews, which allowed fake reviews to heavily influence the first-glance rating even if verified purchasers had slated the product. The algorithm will improve over time, Amazon told technology site Cnet. Its first effects may not be visible for some time as the work only began on Friday. Customer reviews have become the cornerstone of trust in the online shopping world. Where users cannot see in person what the products are like before they buy them, the ratings and reviews of users who have supposedly bought them before can make or break a product. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |