Facebook quietly changes logo to optimise it for mobileJuly 1, 2015 - 18:18 AMT PanARMENIAN.Net - Facebook has quietly changed its logo - but it takes an eagle-eyed user to spot the difference at first glance, Digital Spy reports. The social network has adopted thinner lettering, and a rounded-off 'a', as well as adding more white space to its emblem. The iconic 'F' logo still remains, but the new typeface appears anywhere the social network's name is displayed in full. "Now that we are established, we set out to modernise the logo to make it feel more friendly and approachable," Facebook creative director Josh Higgins said in a statement. Although the change is subtle, one marketing expert believes that it highlights a significant shift in focus for Facebook. "This is actually a huge change and it's much more than the 'a'," Howard Belk, co-chief executive and chief creative officer of Siegel+Gale, told the Wall Street Journal. "It's driven by mobile." Clearer lettering with more white space makes wording appear more legible on mobile devices, where 87% of Facebook's traffic is coming from these days. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Macron says France commemorates 109th anniv. of Armenian genocide Today France commemorates the 109th anniversary of the Armenian genocide of 1915, Macron says. Freedom House concerned by mounting reports of police violence in Armenia Freedom House urged Armenian authorities to investigate this pattern of excessive force and inhumane treatment. CSTO recognizes Armenia’s sovereign right to withdraw Tasmagambetov has said that if Armenia decides to leave the organization, “it will be the sovereign right of Armenia.” Ex-President: Only removal of “defeatist” rulers can save Armenia Former Armenian President Serzh Sargsyan has shared a message on the 109th anniversary of the Armenian Genocide. |