Apple TV 4 pricing, availability, product lineup plans emerge

Apple TV 4 pricing, availability, product lineup plans emerge

PanARMENIAN.Net - With the official debut of the next-generation Apple TV less than two weeks away, sources have provided additional details on Apple’s pricing, availability, and product lineup plans for its set-top devices, 9to5Mac reports.

According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV.

The new Apple TV will come at a premium price compared with the current model, which was originally priced at $99 from its launch in 2012, then was reduced to $69 this March. As the new box will be considerably more expensive than popular alternatives from Roku, Google and Amazon, Apple plans to keep the $69 third-generation device for sale as an entry level model within the Apple TV product line. The new Apple TV 4 will be very similar to the current model in appearance, but it will be thicker and slightly wider, sources say.

Apple’s next-generation Apple TV will include a number of new features to differentiate itself from the older version, including Siri support, a new remote control, an App Store with a Software Development Kit for developers, and a refreshed user interface. As soon as next year, Apple plans to release a cable-replacing streaming TV service that bundles multiple television channels for a price as low as $40 per month, but the new Apple TV will initially still require logins to cable networks to unlock content.

According to 9to5Mac's sources, the software update that enables Apple’s cable-replacement service is currently planned to also become available for the third-generation Apple TV. However, the current model will not receive support for the upcoming App Store, nor will it be directly controllable by Siri.

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