Samsung reportedly launching own leasing program to boost sales

PanARMENIAN.Net - Samsung electronics giant is planning to launch a program for leasing its Galaxy phones in the U.S. market, similar to the one Apple announced just weeks ago, according to an industry executive with knowledge of Samsung’s plans, Forbes reports.

Samsung may be launching this leasing program in the next several months, although that timeline may accelerate, the executive said.

“It’s a no brainer why they wouldn’t do this,” the source said.

Samsung’s exact pricing scheme for its leasing program could not be determined at this time.

For years, smartphone hardware was subsidized by big wireless carriers in the U.S. that locked customers into two-year contracts. Now, the carriers have been moving away from that, forcing many customers to buy their own hardware. The lack of subsidies threatens sales for high-end phones like the Apple’s iPhone and Samsung’s Galaxy series.

As a result, Apple announced its own program for making its pricey hardware more accessible to a wider swath of the population. Now, it looks like Samsung wants to make sure its devices are also within reach for consumers.

Samsung has not yet responded to requests for comment.