Tim Cook says new Apple TV coming by month-end

PanARMENIAN.Net - In an interview at the WSJ Live event, Tim Cook revealed that the new Apple TV will arrive this month as promised, Engadget reports.

The taller, more powerful fourth generation box is due to ship next week, bringing along its touchpad remote and access to the App Store with tvOS. There were no specifics about in-store purchases or online orders, so those waiting may not have to wait until next month after all. In his comments he explained the TV experience is a decade behind the iPhone, and needs to be modernized.

Netflix CEO Reed Hastings recently pondered a future where apps are bundled like channels, but for now Cook is just focusing on how ridiculous the traditional pay TV setup is and where it can be improved upon, saying "Have you ever tried to buy HBO through a cable company?" Good point.