Google, Facebook team up for enhanced search results

Google, Facebook team up for enhanced search results

PanARMENIAN.Net - Google’s effort to keep its search engine relevant in a world of mobile apps just got a boost from a big rival. Facebook Inc., operator of the world’s largest social network, began allowing Google to crawl and index its mobile app, a spokeswoman for Google parent Alphabet said, according to the Wall Street Journal.

The agreement means that results from Google searches on smartphones will display some content from Facebook’s app, including public profile information. The listings will appear as “deep links” that will take users to the relevant part of the Facebook app, the spokeswoman said.

That largely mirrors how Google indexes information from public Facebook profiles on the Web. It also has access to content such as business listings called Pages, Groups and Events.

Google can’t show content shared through logged-in and private Facebook app sessions, meaning it is still locked out of most information inside the walled garden of Facebook’s social network. For those searches, users will have to use Facebook’s search service, which it recently updated.

Facebook’s agreement to let Google’s technology inside its app suggests the social network sees some benefit from the collaboration. That could include users who stay inside the Facebook app after following a Google search result there.

“When people search for public Facebook content on the mobile web, those who use Facebook for Android can now click through and go straight to the Facebook app,” a Facebook spokeswoman wrote in an emailed statement.

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