Google launching own version of Facebook’s Instant ArticlesNovember 25, 2015 - 13:34 AMT PanARMENIAN.Net - Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly, VentureBeat reports. The company launched the program in early October with a select set of partners, and now says it will begin sending traffic to pages created using the AMP specifications early next year. The AMP Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly on many types of mobile devices. Google is one step behind Facebook in this area. Facebook’s Instant Articles is alsoall about making news content load quickly and look pretty inside the social network’s mobile app. Importantly, it seeks to make news articles and other content feel native to the app’s experience. Google says thousands of publishers have expressed interest in AMP since the preview launched with the likes of the BBC, Sankei, the New York Times, News Corp, the Washington Post, and others. Now, more publishers will get to make mobile pages following the AMP technical specifications. Developers can find samples and documentation at the AMP GitHub repository. Advertisers are getting into the game, too. Google says Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the AMP open-source framework to create ads that load quickly and that are creatively in tune with the publishers’ content. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |