Twitter “to allow brands to promote products via users’ tweets”January 12, 2016 - 13:48 AMT PanARMENIAN.Net - Twitter is developing an ad product that would put tweets from everyday users into brands’ campaigns on the platform, Digiday reports. Twitter will offer a new service that makes the platform easier for advertisers to collect tweets related to their products and then promote the content in their Twitter ad campaigns, according to sources, through a new ad unit. Advertisers were given a glimpse of the content-rights management system at the Consumer Electronics Show this week in Las Vegas, the sources said. The new product is based on what Twitter is calling a “brand enthusiast gallery,” which will house a repository of brand-related tweets for advertisers to pick through. Twitter will direct message the author of the tweet and ask permission on behalf of a brand to use the tweet before reposting it, said an ad agency executive, who spoke on condition of anonymity because discussions with Twitter were private. The ad unit is a standard tweet from an advertiser on top of a carousel of related tweets from users. Advertisers typically rely on celebrities and influencers to promote their products in tweets, and there are a number of advertising platforms and agencies that specialize in those types of social sponsorship deals. “This gives brands the ability to tweet recommendations from everyday users near you versus a celebrity,” said another source with direct knowledge of the new ad product. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | The Power of One Dram to benefit Road of Life charity The companies inform that the May beneficiary of The Power of One Dram is the “Road of Life” charitable organization. Kazakhstan welcomes Yerevan, Baku’s agreement to meet in Almaty Kassym-Jomart Tokayev has welcomed the agreement of Baku and Yerevan to hold negotiations in Almaty. Armenia offers to temporarily host, preserve Gaza manuscripts The Armenian Foreign Minister has said Yerevan is ready to help preserve manuscripts from the conflict zone in Gaza. Aliyev says no need for mediators in Armenia-Azerbaijan process Azerbaijani President Ilham Aliyev believes that Baku and Yerevan do not mediators in the process of normalizing relations. |